Advertising through GSG

Only events or opportunities open to USC graduate students are able to be advertised through GSG platforms.

Guidelines for Groups and Organizations requesting advertisement through GSG:

• Email GSG Directors of Communications using the following format –
  Subject line: [Date of Event: mm/dd/yy]-[Name of Event]-GSG Newsletter Advertisement
  "Example: 08/25/21 – March for Equality – GSG Newsletter Advertisement"
  Body: brief description to be included in the advertisement, specify whether you are requesting social
  media advertisement and/or newsletter advertisement, and contact person
• Attach JPEG or PNG Flyer following GSG Events Branding Guidelines.

Additional guidelines for Student Organizations receiving funding through GSG:

• Submit all forms necessary outlined in the Finance Resources Page.
• Download the GSG Logo and follow GSG Logo Placement for Funded Programs
• Create a flyer that abides by the GSG Branding Guidelines.

Please send advertisements to:

• HSC Director of Communications (gsghscco@usc.edu) and
• UPC Director of Communications (gsgcomm@usc.edu)

These events are advertised on of the GSG Website.

• GSG Funded organizations must include a GSG on their event flyers that follows the GSG Logo Placement for Funded Programs detailed Other groups and organizations do not have to include a GSG logo.
• All images within the flyer must be at least 300 dpi
• Flyers must be an JPEG or PNG image. No PDFs.
• Suggested flyer size
• Newsletter: 8.5×11″ or 11×17″
• Social media: 1080x1080 (square), 1080x566 (landscape), or 1080x1350 (portrait)

GSG Logo Placement for Funded Programs

All GSG sponsored events must use the GSG Logo and submit the flyer with the logo in one of the four corners, as shown on the left. Logo must NOT be touching the edge of the paper and have at least 0.5 inch margin on all sides. Logo must be visible within the design. All events GSG is putting on in partnership with other organizations must also adhere to these placement guidelines. Logo options come in Cardinal&Black and Gold&White versions. PNG files of the logos can be downloaded below.

Downloadable GSG Logos
Click on the samples below to download a .png version of either a Cardinal&Black or Gold&White logo.

Opaque Cardinal Vertical – 8.5×11
Opaque Cardinal Horizontal – 8.5×11
Solid Cardinal Vertical – 8.5×11
Solid Cardinal Horizontal – 8.5×11

Opaque Cardinal Vertical – 11×17
Opaque Cardinal Horizontal – 11×17
Solid Cardinal Horizontal – 11×17
Solid Cardinal Vertical – 11×17

Other Tips and Resources

• For USC typography, color, and shields please visit the USC Identity Guidelines 
• For designing flyers, we recommend CANVA for its user-friendly interface.
• For free, high-quality stock photos consider using PEXELS .

Rule of 3’s
Whenever possible, GSG flyers should strive to follow the rule of 3. Though it seems restrictive, adhering to these rules will improve the general aesthetic of your design:

3 Colors Per Design
No more than 3 color combinations per design. This count includes the background, the font, and other elements within the design. The use of the colors black and white also count towards this number. Exceptions to this rule are flyers using a photo as their main background. The colors displayed in the photo do not count towards this number.

3 Font Types Per Design
No more than 2 fonts and no more than 3 font variations used on the design. Example of font variations: Italic, Bold, Regular.